KNOWHOW Speaker Spotlight: Marketing Success Through Customer Service Panel

To close the conference we've put together a stellar panel of influential and knowledgeable people from around the world of retail to talk about how leading brands and retailers are creating proactive and effective customer service programs. Learn how leading retailers are managing the new reality of public feedback and harnessing tech to ensure that their customers are walking out happy and coming back soon. 

 Steve Gendron is Co-Founder and Co-CEO of NewKnow, bringing over 20 years of experience in the retail industry. With years of experience running a retail store, then working as a distributor for brands like Liberty Skis, TOMS Shoes and Havaianas Sandals Steve founded NewKnow In January 2015 in collaboration with his business partner Jaffray Hill. Outside of the office, Steve spends his time unplugged with his family: skiing, hanging at the cottage, and golfing (although he is terrible at it.)

Steve Gendron is Co-Founder and Co-CEO of NewKnow, bringing over 20 years of experience in the retail industry. With years of experience running a retail store, then working as a distributor for brands like Liberty Skis, TOMS Shoes and Havaianas Sandals Steve founded NewKnow In January 2015 in collaboration with his business partner Jaffray Hill. Outside of the office, Steve spends his time unplugged with his family: skiing, hanging at the cottage, and golfing (although he is terrible at it.)

 Sean Miller is the Sales and Business Development Manager at Parkland MFG, He is responsible for the development of business strategy and its execution while aligning with corporate initiatives. 

Sean Miller is the Sales and Business Development Manager at Parkland MFG, He is responsible for the development of business strategy and its execution while aligning with corporate initiatives. 

 Brian White is a nationally awarded entrepreneur, with 17 years of Agency experience in Canada. Currently living in Cardiff, California, he leads Nixon Sales as VP of the Americas. Brian is an industry veteran fortunate to have worked with many top brands including Luxottica, K2, Nike / Hurley and Dakine. His specialties are Sales management, Brand positioning, Segmentation, Retail Marketing and above all customer experience.

Brian White is a nationally awarded entrepreneur, with 17 years of Agency experience in Canada. Currently living in Cardiff, California, he leads Nixon Sales as VP of the Americas. Brian is an industry veteran fortunate to have worked with many top brands including Luxottica, K2, Nike / Hurley and Dakine. His specialties are Sales management, Brand positioning, Segmentation, Retail Marketing and above all customer experience.

 Spanning over two decades, Emily's career in fashion is marked with consulting leadership roles in Creative Direction and Marketing for both independent and global brands.

Spanning over two decades, Emily's career in fashion is marked with consulting leadership roles in Creative Direction and Marketing for both independent and global brands.

KNOWHOW Speaker Spotlight #2

This week, we'd like to introduce you to more marketing experts who will be speaking at the KNOWHOW Conference

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Crystal DeCnodder is a Partner & VP Digital Marketing at Full Blast Creative. She is a featured speaker, as well as an instructor and curriculum developer at Mount Royal University and SAIT.
Crystal presents on the topics of digital strategy, e-Commerce marketing, A.I. (Artificial Intelligence) in marketing automation, social media advertising, analytics and analysis, and consumer profiling. 


When she’s away from keyboard, she spends her time with family, skateboarding, traveling, or reading a good book. 


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Geordie and Alex from AntiSocial Media Solutions are back with their workshop. This time, they will be speaking about Digital Marketing: Where to Start. Where and how you invest your effort, and more importantly, your budget, can make or break the success of your digital marketing campaigns. Their workshop will help you hone your brand’s voice, prioritize what channels you should focus on, and identify the assets you need to put together for an effective and successful digital marketing strategy.

 

Don't miss out - Early Bird sale to the KNOWHOW Conference ends June 15th! 

United by Blue

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Founded in Philadelphia in 2010, United By Blue makes responsible, durable goods with a focus on waterway conservation. For every product sold, we pick up 1 pound of trash from the earth's ocean and waterways through company organized clean ups.  We make apparel, bags, and accessories for people who care about the outdoors. We thoughtfully make all of our products with sustainable materials-including organic cotton, recycled polyester, and bison fiber.

Ethical and Sustainable Brands

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Now more than ever, consumers are looking to engage with brands who focus on ethical and sustainable production means. This week, we are showcasing some of our favourite brands that are at the forefront of using sustainable materials, finding ways to enhance their use of fair trade practices, and developing ethical production processes. 
 

Make sure to get to know these and many more great brands July 17-18 at KNOWSHOW.

  Burton Sustainable Products   Burton garments with a bluesign® approval guarantee that each product meets the highest standards of responsibility for the environment, our factory workers, and you.

Burton Sustainable Products

Burton garments with a bluesign® approval guarantee that each product meets the highest standards of responsibility for the environment, our factory workers, and you.

  tentree  was founded on the premise that every consumer wants to know that they are contributing to the wellbeing of our planet.  We believe we can inspire a new group of consumers to tackle the environmental issues we are now faced with head on, positively impacting our future.

tentree was founded on the premise that every consumer wants to know that they are contributing to the wellbeing of our planet.

We believe we can inspire a new group of consumers to tackle the environmental issues we are now faced with head on, positively impacting our future.

 
 With every product you purchase,  TOMS  will help a person in need. One for One. Through your purchases, TOMS helps provide shoes, sight, water, safe birth and bullying prevention services to people in need.

With every product you purchase, TOMS will help a person in need. One for One. Through your purchases, TOMS helps provide shoes, sight, water, safe birth and bullying prevention services to people in need.

 Founded in Philadelphia in 2010,  United By Blue  makes responsible, durable goods with a focus on waterway conservation. For every product sold, we pick up 1 pound of trash from the earth's ocean and waterways through company organized clean ups.  We make apparel, bags, and accessories for people who care about the outdoors. We thoughtfully make all of our products with sustainable materials-including organic cotton, recycled polyester, and bison fiber.

Founded in Philadelphia in 2010, United By Blue makes responsible, durable goods with a focus on waterway conservation. For every product sold, we pick up 1 pound of trash from the earth's ocean and waterways through company organized clean ups.  We make apparel, bags, and accessories for people who care about the outdoors. We thoughtfully make all of our products with sustainable materials-including organic cotton, recycled polyester, and bison fiber.

 
 With the help of  a few pencils, measuring tape, good music and caffeine, the Preloved  team gets to work. Carefully curating each piece of the reclaimed vintage and blending with deadstock & overrun fabrics to create a unique garmet.

With the help of  a few pencils, measuring tape, good music and caffeine, thePreloved team gets to work. Carefully curating each piece of the reclaimed vintage and blending with deadstock & overrun fabrics to create a unique garmet.

  ABLE  is a lifestyle brand focused on ending generational poverty by working with women who have often overcome extraordinary circumstances. We manufacture directly in the communities we wish to impact, both locally and globally, creating jobs and ending the cycle of charity dependency.  We want you to know the true impact of your purchase.

ABLE is a lifestyle brand focused on ending generational poverty by working with women who have often overcome extraordinary circumstances. We manufacture directly in the communities we wish to impact, both locally and globally, creating jobs and ending the cycle of charity dependency.

We want you to know the true impact of your purchase.

 

KNOWHOW Conference Speakers Spotlight #1

Our goal for the KNOWHOW Conference, happening on Monday, July 16,  is to create an engaging event where our speakers are presenting useful insights and effective strategies to help grow the marketing skill set of the conference's attendees.

Check out a few of our speaker bios below, and look forward to more introductions in the next few weeks!

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For over twenty years, Michelle Gault has been in the fashion business in different roles from the sales floor, buying, product management and most recently the Head of Product for Herschel Supply Co.

In the six years Michelle has been with Herschel she has watched it grow from 12 people to 200. They have offices in China, Hong Kong, New York and LA. Her responsibilities include running the teams for design, development, and manufacturing.

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Lexie Carbone is a content writer at Later and lives in Los Angeles, CA. She’s helped dozens of brands build their social presence and take their content strategy to the next level. You can connect with her on Instagram at @lexiecarbone

At the KNOWHOW Conference, she will be demystify how exactly the Instagram algorithm works, and what you can do to grow your reach with hacks that will increase your visibility and engagement in 2018.

Don't miss out, KNOWHOW Conference is already 50% sold out! 

Barber & Co

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Barber and Co is back at KNOWSHOW with their pop up show to give fine cuts, close shaves and barber prescribed grooming supplies for the modern man. Click the link below to book some time in the chair during the show!

TableTop Market, A Curated Selection of Accessory Brands

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Inspired by the hand to hand markets where goods and services have been traded throughout history, the TableTop Market is a curated selection of local and international accessory brands at KNOWSHOW. Situated in the busy centre of the show, find unique new products that will help your shop stand out while adding great revenue drivers for your add-on sales at the till. 

Check out profiles on some of the brands you can find at the TableTop Market below. Make sure to get to know these and many more great brands July 17-18 at KNOWSHOW.

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Refresh Eyewear by Spy Optic. Inspired by life. Built for boldness. Priced for passion. Make living in the moment look good 🕶🤘 #HitREFRESH

Sometimes the most extreme weather can inspire the best adventures. We exist to make being outside in the rain more enjoyable. For those who seek it, we provide the opportunity to explore your surroundings without ever sacrificing a day due to rain. At Westerly we celebrate the rain - we don’t hide from it.

 
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The Tin Type Trike is a Darkroom on wheels built to perform an 1860's photographic process know most commonly as Tin Type. Each photograph is handmade out of real silver onto a metal plate and is a one of a kind all done right before your eyes.

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Excited to introduce the Wrec Bag! A new way to pack for whatever you practice. Its patented all-in-one design was created for functionality and durability to pack all beach or yoga essentials and keep you comfortable when relaxing outside.

 

Barber & Co develops quality supplies to improve a man’s grooming regimen in a practical fashion for the barbers whose endeavor and guidance keep them handsome. Once again this summer Barber and Co will be on site with their signature pop-up barbershop, providing complimentary cuts to get you looking your best.

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Statement Grey is a jewelry company based in beautiful Vancouver, Canada that creates high-quality handcrafted jewelry, designed for everyday wear that is both beautiful and dainty! Starting out as a little Etsy Shop, Statement Grey has become a dream come true.

 

WKNDRS specializes in art & design focused goods, accessories and homewares for state of mind livin'.

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BRIWOK is a lifestyle brand for those who don’t live your average lifestyle. Pretty active, somewhat girly with a hefty sprinkling of humour and meticulously calculated outfits- yup, thats pretty much BRIWOK. 

Is your brand a great fit for the TableTop Market? Do you need a functional space to connect with hundreds of buyers in the Lifestyle Fashion Market? Only 10 tables are left for the right brands.

Email us today for pricing and more info!

OBEYClothing x Misfits Launch Party May 25th

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@OBEYclothing and Misfits have partnered together on their first complete clothing capsule collection together - ft. satin bombers, M-65 and leather jackets, accessories like hats and pins, and graphic sweatshirts and tees.

This collaboration is a true collaboration in all senses. These are flips on classic Misfits graphics by Shepard Fairey that infuse his iconography into the fiend skull, as well as nods to his ideology in pieces like Legacy of Phenomenology, a play on the Misfit's record Legacy of Brutality. 

In addition to this, we are also launching an exclusive and limited OBEY x Fortune Sound capsule collection that will include a workwear vest, anorak, hooded sweatshirt & tee shirt.

Fortune Sound Club is proud to be hosting the Vancouver launch party on Friday, May 25th in the Special Projects Space (middle floor re-opened for the 1st time in a while) at Fortune Sound from 10:30pm to 1am. Music selection supplied by Vinyl Ritchie & DJ Age.

FREE entry by RSVPing 'your full name and MISFITS' to RSVP@timebombtrading.com

* Items will be for sale so bring cash. We are also working getting Square for this to take credit cards